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New Adidas Derrick Rose Commercial called “#TheReturn”

I’ve seen the videos, the commercials, etc. They (Adidas) are really grabbing this rehab  with D. Rose by the horns and making what can be called a brilliant marketing campaign with it.

I can’t help but think if the fine folks at Adidas are a little overzealous with the whole campaign.  Obviously they know more than we do in regards to Rose’s rehab and how it’s going. It would be just bad to see him come back and have another set back. Rose is great for the game and of course the league.

Let’s hope he will indeed be ready for the full 82 game grind when he returns.

About Ed

Ed is one half of the Sports Brothers. He has been in the radio industry for 14 years working in several formats including urban and talk. Upon returning to Miami in 2006 and working at WTPS, he and Jeff Fox were paired up and started The Sports Brothers.