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Hip Hop Icons Uncle Luke Snoop Dogg Score Big With Youth Football

What a great day this past Saturday as hip hop legends Luther “Uncle Luke” Campbell and Snoop Dogg got together with Adidas and did something magical for youth football. Campbell is the president and co founder of The Liberty City Optimist a youth football team with players from Goulds to Overtown. Uncle Luke’s team squared off in a friendly game  against Snoop Dogg’s Snoop League team that traveled all the way from California for the game at Charles Hadley Park in Liberty City.  The event was hugely successful and confirmed in my opinion why so many great football players come from South Florida as well as the west coast.  It was a  ” who’s who”  as far as attendee’s at this event.  Starry eyed kids were able to interact with the hip hop pioneers Snoop and Uncle Luke however an array of local collegiate and high school coaches were also  in attendance.  Notables included Florida International  and former University of Miami  front man Butch Davis, current Canes defensive coordinator and turnover chain inventor Manny Diaz,  and FAU’s Lane Kiffin sent his entire coaching staff in a tremendous show of support.  There were also several local high school coaches and ex NFL stars  from Chad Ocho Cinco to ex Canes  Warren Sapp and Earl Little.

Campbell  said  ” We the Liberty City Optimist would like to thank the great people of Adidas for everything they’ve done for us this weekend and our kids.”

He also revealed that  Adidas had made a $300,000 investment into the Sam Johnson Youth Center  where they created a Design Lab in which kids will have a designer’s curriculum that will enable them  to learn from Adidas designers based in Portland and in Germany.

Campbell added  ” This is a year-round commitment by Adidas not a one-day deal  and at the end of  year two, the  top students will be able to travel to Oregon at Adidas headquarters. There they will  design whatever apparel they come up with and  we at Liberty City Optimist are so excited about this joint venture.” Campbell indicated that the goal is to create stars in the class room as well as on the football field.

Campbell thanked City of Miami  Mayor Francis Suarez and  Commisioner Keon Hardemon for their contributions in making this event a major success . There was a great show of support from local residents as the park was jam packed with some excited parents who cheered loudly for their teams.  Halftime entertainment was provided by the Miami Norland  High School Marching Band under the direction of Darryl Baker.

I spoke with Snoop Dogg who professed his love for South Florida and called Miami his second home. The locals obviously loved the ” Big D-O-Double Jizzle”  right back.  What a great day for our South Florida kids and congrats are in order for Uncle Luke and Snoop Dogg for the work they put in as well as Adidas for their generosity. Oh if you are curious, Snoop’s team won the game but there were no losers on this day.



Here are some pics from Saturday’s event.