“I’m not a business man, I’m a BUSINESS, man”- Jay-Z
When he uttered those words so long ago, you knew that Shawn Carter was serious about his business. He wasn’t out to run the hip hop world. He was out to run the business world.
The first athlete signed to Roc Nation Sports was New York Yankee second baseman Robinson Cano. I can only think that with the name Jay-Z behind this venture, the list of athletes to sign on with him will only become bigger and better.
Roc Nation announced today that it had signed a partnership deal with Creative Artists Agency (CAA) to move into sports management, with the new wing of the company known as Roc Nation Sports. Cano, a four-time all-star who has spent his entire career with the New York Yankees and is in the final year of a $57 million contract (according to ESPN), will be co-managed by the two companies.
“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” said Jay-Z in a statement.
I can’t wait for the first non black athlete to sign with them, and then proceed to throw up the Roc sign.
Ed is one half of the Sports Brothers. He has been in the radio industry for 14 years working in several formats including urban and talk. Upon returning to Miami in 2006 and working at WTPS, he and Jeff Fox were paired up and started The Sports Brothers.